|
Article Details :: |
|
|
| Article Name : | | | RELATIONSHIP MANAGEMENT PRACTICES BETWEEN PHARMACEUTICAL COMPANIES AND MEDICAL PROFESSION: A REVIEW BASED STUDY | | Author Name : | | | JAI PAL SHARMA , RAJWANTI SHARMA AND RASHMI CHHABRA | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-510 | | Article : | |  | Author Profile | | Abstract : | | | The paper presents the literature review to throw light on relationship management practices in pharmaceutical industry. The aim of this paper is to provide series of articles from the different journals and the news coverage pieces to explore the issue of the pharmaceutical industry and its influence over doctors and the relationship that exists between the pharmaceutical companies and the medical profession. Raymohiyan redefines the relationship between doctors and Drug Company's .According to him “Twisted together like the snake, and the staff, doctors and drug companies have been entangled in a web of interaction as controversial as they are ubiquitous. The paper also highlights the ethical practices of pharmaceutical sales representatives. The study show if the industry practices of the pharmaceutical industry are ethical and legal. Specifically the study required to describe the manner on which the pharmaceutical industry defined the ethical practices of their medical representatives; the gray areas in the ethical practices of medical representatives in their relationship with the doctors they deal with; and the existing legislation that would check unethical practices in the pharmaceutical industry. The study paid particular concern to many physicians regarding the promotional activities of the pharmaceutical industry. These can take many forms, including overt advertising and the provision of gifts and perquisites to individual doctors or to their employing institutions. It is important to recognise that although physicians are the targets for advertising and promotional activities of pharmaceutical companies, they are not the consumers of the products. Indeed, physicians act as the agents of consumers, who are their patients, and their relationships with the latter are both guided by ethical considerations and subject to laws governing, amongst other things, the prescribing of drugs. | | Keywords : | | |
|
|
|