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| Article Name : | | | PROFILE OF COLLEGE STUDENTS REGARDING MOBILE PHONE USAGE – A STUDY OF NAVSARI CITY COLLEGES | | Author Name : | | | ZAKIRHUSEN PATEL AND MIHIR SONI | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-498 | | Article : | |  | Author Profile | | Abstract : | | | Cell phones are indispensible part of student's life be it for knowledge, information gathering, communication, staying connected to social media or for games and fun. College students form a considerable part of the cell phone market place. This study tries to study the behaviour and preferences of students regarding their mobile phone usage. It tries to extract information viz. brand preferences, time spent on various features of a cell phone, favourite feature, service provider preference, monthly expenses, and usage during lectures in classrooms. These findings could give a useful insight to various stakeholders like mobile service providers, college management, cell phone companies and parents. | | Keywords : | | - Behaviour.
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