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| Article Name : | | | DESTINATION BRANDING IN UTTRAKHAND: AN ANALYTICAL STUDY OF TANGIBLE AND INTANGIBLE FACTORS | | Author Name : | | | Dr. Akshat Dubey and Mr. Vaibhav | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-4742 | | Article : | |  | Author Profile | | Abstract : | | | A recent trend in India’s socio-economic space is the rise in domestic and international tourism both by in bound and out bound tourists. | | Keywords : | | - Destination branding,tourism attributes,
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