|
Article Details :: |
|
|
| Article Name : | | | AN EMPIRICAL STUDY ON THE IMPULSIVE BUYING BEHAVIOR IN WOMEN AND FACTORS AFFECTING SUCH BEHAVIOR | | Author Name : | | | Dr. Ghanshyam D. Giri | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-4506 | | Article : | |  | Author Profile | | Abstract : | | | Shopper Studies is an extremely explorative field and the reason for this examination is to set up a connection between developing number of offices gave to the shoppers and increment in their incautious (impromptu) purchasing encounters. | | Keywords : | | - Consumer Buying Behavior,Impulsive Buying Behavior,
|
|
|
|