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Article Details :: |
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| Article Name : | | | NEW VISTAS IN BRAND BUILDING | | Author Name : | | | N. Rajendra Prasad | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-4152 | | Article : | |  | Author Profile | | Abstract : | | | Many brand managers have an assumption that an effective brand can be built by a heavy dose of advertising and when advertising fails by a series of consumer promotion programs. | | Keywords : | | - consumer promotion programs,selling point,
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