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| Article Name : | | | CUSTOMER SATISFACTION TOWARDS TATA NANO | | Author Name : | | | AMBRESH DEVARGUDI | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-399 | | Article : | |  | Author Profile | | Abstract : | | | Satisfaction is crucial concern for both customers and organizations. Satisfaction isa subjective concept and therefore difficult to determine. It depends on many factors and varies from person to person and product to product. The importance of customer satisfaction in strategy development for customers and market oriented cannot beunderdetermined. Now a day it has become very important factor for each and every organization to enhance the level of customer satisfaction. The overall study reveals that It was found that the customer are mostly satisfied with price , design, safety, mileage,interior space, status brand name, comfort level, spares part and after sale service. | | Keywords : | | - Vkg Tata Motors ,Vkg Tata Motors
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