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| Article Name : | | | RETAIL RESEARCH PROCESS | | Author Name : | | | UDAYSINH MANEPATIL | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-386 | | Article : | |  | Author Profile | | Abstract : | | | Retail research is the methodology used to study retail behaviour. It helps the marketeer to predict how retail would react to promotional massages, and to understand, why they made a particular purchase decision. It helps in formulating marketing strategies, analysing the marketing mix and understanding the factors which influence the decision-making. | | Keywords : | | - Retail Research , methodology , marketing strategies , decision-making.
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