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Article Details :: |
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| Article Name : | | | CONCEPTUALIZATIONS AND MEASUREMENTS OF SERVICE QUALITY: MAJOR ISSUES | | Author Name : | | | Ruksana Sultana | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-3817 | | Article : | |  | Author Profile | | Abstract : | | | Service quality, an attribute, cannot be measured and tested in a straight forward manner like any quantitative observation, the variable. | | Keywords : | | - Service Quality,Attribute,
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