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Article Name : | | A LITERATURE REVIEW ON IMPACT OF MODERN RETAILING/MALLS ON TRADITIONAL RETAILING IN INDIA | Author Name : | | Dr. Vijay Grewal and Jaya Kameriya | Publisher : | | Ashok Yakkaldevi | Article Series No. : | | ROR-3784 | Article : | | | Author Profile | Abstract : | | The retail sector of India is one of the pillars of its economy and it contributes 22% to its GDP. Indian retail market is one of the fastest growing retail markets in the world. Retailing in India has grown up in last few years. | Keywords : | | - Productivity,Profitability,
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