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Article Details :: |
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| Article Name : | | | A STUDY ON SALES PROMOTIONAL ACTIVITIES OF HOSPITALITY INDUSTRY WITH SPECIAL REFERENCE TO CHENNAI MARKET | | Author Name : | | | S. Loganatha Prasanna and Dr. M. K. Shakila | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-3620 | | Article : | |  | Author Profile | | Abstract : | | | This paper explores the promotional activities of Hospitality Industry particularly with reference towards Chennai market. | | Keywords : | | - Sales promotion,Promotional activities,
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