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| Article Name : | | | IMPACT ON ADVERTISING OF CONSUMER DURABLE GOODS IN KARUR DISTRICT | | Author Name : | | | N. Logambal and Dr. R. Kannan | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-3611 | | Article : | |  | Author Profile | | Abstract : | | | India’s consumer durable industry is valued at $9.7 billion as of 2015. In this sector is expected to grow to $20.6 billion by 2020 and become the fifth largest in the world by 2025(IBEF, 2017). | | Keywords : | | - Advertising,Brand preference,
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