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| Article Name : | | | USE OF STAKEHOLDER MAPPING AND SOCIAL NETWORK ANALYSIS (SNA) FOR ASSESSING PROJECT FORMULATION/PLANNING EFFECTIVENESS | | Author Name : | | | V.R.MURALI MOHAN AND ANIL RAO PAILA | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-335 | | Article : | |  | Author Profile | | Abstract : | | | Social Networking, the term coined by Professor Barnes in 1950's, in fact had its origin in the anthropological studies of the effect of urbanization in Africa. Further, social scientists like Dr. Moreno from US extended the application of Social Networking to organizations (sociogram). The application of Social Network Analysis (SNA) to organization settings involves statistical analysis that helps in identifying hidden connections that are important for sharing information, decision-making and innovation in an organization. Project Organizations need the above elements in improving stakeholder management, which is crucial for project success. This paper is based on the research study carried out in a large infrastructure development company in India, and concludes based on the research findings that the two visual tools namely Stakeholder Mapping and SNA can be used to assess the effectiveness of Project Formulation/Project Planning in a company by inferring on how effective the project teams are in coordinating project activities in the organization without going into the technical and planning nitty-gritty's of the project which is privy only to the concerned people within the organization. The technique is pragmatic and organizations can use the technique as an audit tool, say, once a year to give the top management a broad picture on how effective the project teams are in the organization and from that infer on the likely project outcome. | | Keywords : | | - Centrality Measures,Centrality Measures
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