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| Article Name : | | | STATISTICAL ANALYSIS OF THE USE OF THE EMERGING MARKETING TECHNIQUES IN THE EXPANDING RETAIL MARKET | | Author Name : | | | P. D. SHINDE | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-330 | | Article : | |  | Author Profile | | Abstract : | | | Marketing is as old as mankind. But it developed into an art only in the last century more particularly after the cold war ended. The rapid developments in information and communication technology (ICT) have made the whole world a global village giving further impetus to the evolution of new marketing techniques. The contours of market are no longer confined to a locality, region, state or country but envelopes the entire world. While the market horizon has expanded vastly for the marketers, the demography, living style and aspirations of the population has changed. | | Keywords : | | - Globalization
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