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| Article Name : | | | STRATEGY INNOVATION FOR THE SAFEGUARD OF INDIGENOUS IMMATERIAL PATRIMONY IN RONDÔNIA STATE, BRAZIL. | | Author Name : | | | FLÁVIO DE SÃO PEDRO FILHO AND IRENE YOKO TAGUCHI SAKUNO | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-328 | | Article : | |  | Author Profile | | Abstract : | | | The single out of indigenous from economic activity affects the composition of the Gross National Domestic Product, while causes loss of capillarity in the exploitation of natural attractions that they could turn into jobs and incomes. However the strategic promotion of their immaterial patrimony can be the ideal way to impose the respect and exhibit the logical value of the objects belong to traditional peoples that are established in Rondônia State, Brazilian Amazon, therefore it included in a formal brazilian economy. It's based on the Theory of Eco-development associated with the concepts of ethnodevelopment of immaterial patrimony and environment, which proposes innovative measures to reverse scenery on the theory of competitive advantages. It was adopted the Method Case Study for by this common procedures, response provisionally on the paradigmatic strategic outlook for the safeguarding of immaterial patrimony in the face of environmental and indigenous ecotourism in the State of Rondônia. It was considered then the potential represented by the unique flora, fauna and other value attributes biotic, abiotic and aesthetic taking place. It was analyzed the real condition of the resident population within the Amazon that awaits governamental donations. The surroundings assessment allowed to simulate a consisting scenario in offering sustainable services such as leisure and entertainment culture in exotic surroundings, in direct contact with the tribal culture, which supposes generate maximum profit if added marketing in the routine of hosts previously trained . And the ecotourists consumers could contribuilte with the aprouch expected monetary activity proporly qualified, resulting in multiple benefits, while strengthen the public coffers with the taxes collected as possible cluster. The result is not conclusive, but it shows great elements to rethink the importance of designing public policies toward to this economic sector by encouraging due respect to indigenous immaterial patrimony. This study will serve to mister with strategic perspectives subsidized in this field, since they are considered the risks of mimetic isomorphism roam devices like this. | | Keywords : | | - Sustainable services
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