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Article Details :: |
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| Article Name : | | | INVESTOR’S ATTITUDE TOWARDS EQUITY INVESTMENT IN KUMBAKONAM TOWN | | Author Name : | | | N. Suganthi and Dr. S. Mayilvaganan | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-2672 | | Article : | |  | Author Profile | | Abstract : | | | Investors are the pillars of the stock market. This study focuses the investor’s attitude towards various aspects regarding to investment in equity share. This paper identifies the major factors that influence the investors’ attitude in the area of equity. | | Keywords : | | - Investors,Equity share,Perception,Equity share,Perception,Investors,
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