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Article Details ::
Article Name :
INNOVATION IN BUSINESS MANAGEMENT OF VEGETABLES IN FAMILY FARMING
Author Name :
Flávio de São Pedro Filho, Jackson José Sales Miranda Junior, Valeria Arenhardt, Carolina Yukari Veludo Watanabe and Natália Talita AraújoNascimento.
Publisher :
Ashok Yakkaldevi
Article Series No. :
ROR-2352
Article :
Author Profile
Abstract :
Several factors influence productivity in companies, being them family companies or organizations. The commercial management model used on the property maximizes the profits? This study involves a rural family property in the city of Porto Velho. The general objective is to study business management of vegetables in the family farming. The specific objectives are: analyze commercialisation procedures used in the researched family property (1); Analyze the valid creative factors in the agribusiness developed by residents using the SWOT matrix (2); Suggest the innovation required in production practices as selling strategy (3).
Keywords :
 
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