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Article Name :
AN ECONOMIC ANALYSIS OF MARKETING EFFICIENCY OF GUAVA PRODUCTION IN TIRUNELVELI DISTRICT
Author Name :
G. Dhanalakshmi
Publisher :
Ashok Yakkaldevi
Article Series No. :
ROR-2088
Article :
	Author Profile
Abstract :
Guava fruit is commercially grown throughout the country. The present study was focused on the trend, growth rates and the magnitudes of variability of guava cultivation in India, marketing efficiency of guava of Tirunelveli district and the effects of variation in consumer’s price on the shares of the producer-sellers and the retailer. Therefore, the objective of the study was to analyze the Marketing Efficiency of Guava Market in Ayakudi and Veerakeralampudur Village of Tirunelveli district. The statistical tools like compound growth rate, Shepherd’s Formula, and method of least squares, regression coefficients, F– value and Garrett’s ranking technique were used in the present study. It could be seen that the Guava production in India had been reduced heavily to the tune of 10.04 per cent per annum during the period of 2004-05 to 2014-15.
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