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Article Name :
DEMOGRAPHIC ANALYSIS OF POLICY HOLDERS PREFERENCE AND DETERMINANTS OF SATISFACTION TOWARDS TERM LIFE INSURANCE
Author Name :
K. Ranjith Kumar , J. Murugesan
Publisher :
Ashok Yakkaldevi
Article Series No. :
ROR-2023
Article :
	Author Profile
Abstract :
Today India is one of the fastest growing economies of the world. Insurance being one among the players in the financial services sector. Indian insurance business is the most significant one among them. The industry covers two dimensions viz. Life Insurance and General Insurance. Understanding the consumer’s perception and attitude towards insurance and creating an insurance culture is essential in facilitating the success of insurance services. A better understanding of consumer’s behavior through demographic analysis can play an important role in predicting demand for insurance. However, emerging new complex financial products and changes in the preferences of people for preventing their risks make it difficult. This study is conducted in Thanjavur District to find out the relationship of demographic characteristics of the respondents and satisfaction level of term life insurance policy holders/ consumers. It has been further observed that cross table analysis with demographic characteristics and preference of the respondents.
Keywords :
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