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Qualis Capes / BRAZIL as B3
Article Details ::
Article Name :
STRATEGIC ALLIANCES AND INNOVATION IN AGRIBUSINESS
Author Name :
Fabíola Ferreira de Brito , Flávio de São Pedro Filho , Irene Yoko Taguchi Sakuno , Carolina Veludo Yukari Watanabe , Maria Berenice Alho da Costa Tourinho and Sâmia Laíse Manthey Benevides
Publisher :
Ashok Yakkaldevi
Article Series No. :
ROR-2020
Article :
Author Profile
Abstract :
This task is focused on understanding the strategic alliances in agribusiness in a wholesale market in the city of Porto Velho / Rondônia. As support, it was used the Systems Theory that as Nolasco et al. (2014) introduced the idea of a set of elements interconnected to form a whole where the system is global and presents the systemic emerging with the characteristics and specific properties that can not be found in isolation. Specific objectives: (1) Raise the main forming elements of the strategic alliances focused on wholesaler agribusiness in Porto Velho; (2) Analyze the functional scenery of the fundamental alliance of agribusiness under study and (3) propose pro-innovation measures as competitive strategy in agribusi- ness under study. It was used the 5W2H tool that to Zago, quoted by Viana et al (2013) serves as an action plan, for it allows the action of means and activities, so a target will only be achieved if there is a good plan of action. Sasdelli (2012) states that the Ishikawa Diagram also known as cause-effect diagram has the function to identify the causes of a specific problem.
Keywords :
 
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