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Article Name :
STRATEGIES OF SELLING FOCUSED ON BEEKEEPING IN RONDÔNIA, BRAZILIAN AMAZON FOREST
Author Name :
José Arilson de SOUZA , Emanuel Fernando Maia de SOUZA , Anna fridahatsue MODRO , Flávio de São PEDRO FILHO , Wellington Silva PORTO
Publisher :
Ashok Yakkaldevi
Article Series No. :
ROR-1947
Article :
	Author Profile
Abstract :
This paper is a study about formation of commercial strategies by producers of honey and its sub product from the Southern area of Rondônia State in Brazil. This region is the leadingproducerof honey and honey by-products in Rondô- nia State. This study was based on the theory of the stra- tegic formation dimensions, which was adapted to the agribusiness pecu- liarities. This paper’s aim is to identify the strategies that affect the beekeepers’s commercialization process in Southern Rondônia..
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