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            | Article Name :  |  |  | NEW CHALLENGES IN ADVERTISING INDUSTRIES  IN INDIA    |  | Author Name :  |  |  | S. G. Sagar |  | Publisher :  |  |  | Ashok Yakkaldevi |  | Article Series No. :  |  |  | ROR-1891 |  | Article :  |  |    | Author Profile |  | Abstract :  |  |  | Advertising is a paid form of mass communication which is aimed at promoting ideas ,goods and services by an identified sponsor. It is also non-personal communication. It is most economical method of communication of ideas , goods and services because it  |  | Keywords :  |  |  - New Challenges ,mass communication  ,Advertising Industries 
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