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| Article Name : | | | MARKETING OF LIBRARY AND INFORMATION SERVICES IN UNIVERSITY LIBRARIES OF KARNATAKA STATE: A STUDY | | Author Name : | | | Sharanamma Nagendrappa , V. T. Kamble | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-1857 | | Article : | |  | Author Profile | | Abstract : | | | Discusses the importance of marketing of library and information services in a competitive environment enumerates the role of library professionals in improving information services by using new technology for satisfying the user community, studies the trends which have affected. On the management of library and information centres and forcing professionals to adopt the marketing tools and techniques in their operations concludes that there is a need of marketing activities in library and information service centre in a fast growing information environment. | | Keywords : | | - information environment ,information environment ,information environment
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