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| Article Name : | | | A STUDY ON LEVEL OF EFFECTIVENESS ON ONLINE ADVERTISEMENT | | Author Name : | | | A. Mahendran , M. Suresh Kumar | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-1844 | | Article : | |  | Author Profile | | Abstract : | | | In the present scenario and in the present modernized world the advertisement plays a tremendous role in the customer mind to go behind the online advertisement and trust among them. This paper aims to study about the effectiveness of online advertisement among the Coimbatore district. The Percentage analysis and chi square test has been used to know the relationship between gender and the opinion about the effectiveness of online advertising. The results shows that there is no relationship between the gender and the opinion of the customer among the effectiveness of online advertisement. | | Keywords : | | - Effectiveness of online advertisement
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