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| Article Name : | | | SCIENCE COMMUNICATION IN INDIAN DAILIES: A CONTENT STUDY OF INDIAN NEWSPAPERS | | Author Name : | | | Rachita Kauldhar . | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-1820 | | Article : | |  | Author Profile | | Abstract : | | | Everyday life of an individual is based on one or the other scientific aspect and knowledge. Mass Media plays an important role in informing, educating and persuading people for taking decision. Science communication not only helps people to be aware of scientific innovation and technology in the country and around the world but it also helps them to be more informative and rational in taking logical decisions in their daily life. The present study is conducted with an aim to analyze the nature of the science news stories published in Indian dailies. For this research paper, four National dailies are taken in to consideration- two leading English newspapers namely Hindustan Times and Times of India and two leading Hindi dailies namely Hindustan and Dainik Bhaskar. The content analysis technique is employed to study the importance given to scientific news coverage by these Indian newspapers, with an aim to bring out the due importance given to the Science Communication in relation to types of scientific literature published, frequency of news on various subjects, origin of the story (national origin and international origin) and pictorial support in science news articles. | | Keywords : | | - Descriptive statistics
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