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| Article Name : | | | THE ACADEMIC PERFORMANCE OF UNIVERSITY STUDENTS ON FACEBOOK IN SAUDI ARABIA: A CASE STUDY | | Author Name : | | | Sulaiman Al-Reyaee , Aquil Ahmed | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-1817 | | Article : | |  | Author Profile | | Abstract : | | | The growth and popularity of online social networks have created a new world of collaboration and communication. Facebook, which is one of the most popular and commonly used social networks connecting millions of users together, has been embraced by many educational institutions in the Western world in order to facilitate enhanced communication, collaboration and research. However, the usage and effectiveness of Facebook in the Arab World remain unexplored. The present study aims to fill the gap by examining the extent and intensity of Facebook usage among King Saud University’s students and investigates their reasons/purposes for using this social software. In addition, it is intended to understand and measure students’ attitudes and perceptions and the challenges and concerns associated with the use of Facebook in education. As expected, above 97% of students in the survey had a Facebook account and younger users significantly found to be spending more time on Facebook than their older counterparts. The paper concludes that the phenomenon of Facebook usage in Saudi Arabia is rising among university students as it provides individuals with a way of maintaining and strengthening social ties, which can be beneficial in both social and academic settings. | | Keywords : | | - Saudi Arabia
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