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Article Details :: |
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| Article Name : | | | CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES IN THE DIGITAL BANKING ECOSYSTEM: (A STUDY OF COMMERCIAL BANKS IN HIMACHAL PRADESH) | | Author Name : | | | Miss. Neelam and Prof. (Dr.) Surender Singh Narta | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-16906 | | Article : | |  | Author Profile | | Abstract : | | | In the digital age, technology no longer serves merely as a support system for businesses as it shapes how organizations create value, build trust, and sustain customer relationships. | | Keywords : | | - CRM Practices,Digital Banking Ecosystem,
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