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Article Name : | | ROLE OF MARKET INTERMEDIARIES IN BANANA MARKETING IN TAMILNADU – WITH SPECIAL REFERENCE TO TIRUCHIRAPPALLI AND THANJAVUR DISTRICTS | Author Name : | | M. Kalaiyarasu , S. Karthikeyan | Publisher : | | Ashok Yakkaldevi | Article Series No. : | | ROR-1657 | Article : | | | Author Profile | Abstract : | | Banana is one of the unavoidable foods in human life. It is easy to consume and eat. It is also known as fruit of poor. Bananas were originally found in South East Asia, mainly in India. They were brought west by Arab conquerors in 327 B.C. and moved from Asia Minor to Africa and finally carried to the New World by the first explorers and missionaries to the Caribbean. The mass production of bananas started in 1834 and really started exploding in the late 1880’s . Banana is the leading fruit production followed by mango in the world. India, China, Philippines are the leading producers of banana in the world. | Keywords : | | |
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