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| Article Name : | | | “CUSTOMER SATISFACTION TOWARDS BSNL LANDLINE BROADBAND SERVICES IN MADURAI CITY” | | Author Name : | | | Vivek , Bagavathi Sashi Kumar | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-1641 | | Article : | |  | Author Profile | | Abstract : | | | The present study is based on the customer satisfaction towards BSNL broadband services in Madurai city. A sample survey of 200 respondents was undertaken to find customer satisfaction towards BSNL in Madurai city. The study mainly concentrated on present level of satisfaction, needs of the customers, improvements/changes required to be undertaken by the organization to compete with the rest of the players in the market. | | Keywords : | | - Broadband
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