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Article Details :: |
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| Article Name : | | | "A STUDY ON IMPACT OF BRAND HERITAGE AND LIFESTYLE INFLUENCE TOWARDS SELECTION OF ROYAL ENFIELD MOTORCYCLE WITH SPECIAL REFERENCE TO OXINA MOTORS, TRICHY" | | Author Name : | | | Mr. M. Ashwin, Ms. S. Nithyasri and Ms. R. Vigneshwari | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-16373 | | Article : | |  | Author Profile | | Abstract : | | | This study examines the motorcycle brand heritage and lifestyle influence consumer behaviour, brand loyalty, and purchasing decisions. | | Keywords : | | - Brand Heritage,Consumer Behaviour,
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