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| Article Name : | | | THE ROLE OF INSTAGRAM REELS AND YOUTUBE SHORTS IN BUILDING BRAND AWARENESS AMONG GEN Z IN SOLAPUR CITY | | Author Name : | | | Ms. Lata S. Vitkar | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-16364 | | Article : | |  | Author Profile | | Abstract : | | | The rapid rise of short-video platforms such as Instagram Reels and YouTube Shorts has significantly transformed the way young consumers engage with digital content and brands. | | Keywords : | | - Gen Z, ,Brand Awareness, ,Instagram Reels, ,YouTube Shorts,
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