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| Article Name : | | | A COMPARATIVE STUDY OF NATION BRANDING: STRENGTHENING INDIA’S GLOBAL TOURISM IDENTITY | | Author Name : | | | Dr. Sunaina Ahuja | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-16256 | | Article : | |  | Author Profile | | Abstract : | | | This paper gives a branding strategy of four tourist nations which are ranked amongst top 32 by United Nations World Tourism Organizations (UNWTO) and ranks amongst top 30 under travel and tourism index by World Economic forum. | | Keywords : | | |
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