|
Article Details :: |
|
|
| Article Name : | | | EXPLORING ISSUES AND CHALLENGES IN RURAL MARKETING: AN EMPIRICAL ANALYSIS OF INDUSTRIES OPERATING IN MYSORE REGION | | Author Name : | | | Dr. Savitha | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-16215 | | Article : | |  | Author Profile | | Abstract : | | | Rural marketing plays a critical role in bridging the gap between producers and consumers in less urbanized regions. It encompasses the promotion of input goods and services to rural areas as well as the distribution of output products from rural producers to wider markets. | | Keywords : | | - Rural Market,Customer Satisfaction,
|
|
|
|