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Article Details :: |
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| Article Name : | | | CUSTOMER INVOLVEMENT AND SATISFACTION IN BANCASSURANCE: A CASE STUDY OF STATE BANK OF INDIA | | Author Name : | | | Parvathi Yenpusi D/o Bheem Reddy and Dr. Babita Tyagi | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-16193 | | Article : | |  | Author Profile | | Abstract : | | | Bancassurance, the partnership between banks and insurance companies, has emerged as a significant distribution channel for insurance products in India. This study explores the role of customer involvement and its impact on customer satisfaction within the context of bancassurance at the State Bank of India (SBI). | | Keywords : | | - Bancassurance,Customer Involvement,
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