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| Article Name : | | | DEVELOPMENT OF MANAGEMENT IN THE DIGITAL ERA | | Author Name : | | | Dr. Gate P.K. | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-16021 | | Article : | |  | Author Profile | | Abstract : | | | This paper discusses the new 21st-century trends and difficulties that modern businesses must deal with in the context of the digital economy. It outlines the fundamental ideas of the new management paradigm known as "Management 2.0." It contends that digital transformation is the primary factor that can offer Russia a fresh opportunity to overcome its technological backwardness and assist managers in choosing effective new business models and development strategies. | | Keywords : | | - The characteristics of the Russian mentality,new management concepts,
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