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Article Details :: |
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| Article Name : | | | INTEGRATING AI AND FINTECH: TRANSFORMING CONSUMER BEHAVIOR AND RETAIL DYNAMICS | | Author Name : | | | Dr. K. Yasmin, Dr. M. Amthul Thawab and Dr. T. Mariselvam | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-15929 | | Article : | |  | Author Profile | | Abstract : | | | The integration of Artificial Intelligence (AI) and Financial Technology (FinTech) has revolutionized consumer behavior and retail dynamics, driving efficiency, personalization and innovation. This study explores the transformative impact of AI and FinTech on consumer decision making processes, shopping patterns and retail operations. | | Keywords : | | - Artificial Intelligence (AI),Financial Technology,
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