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| Article Name : | | | THE CORPORATE SOCIAL RESPONSIBILITY (CSR) ROLE IN BRAND REPUTATION AND PROFITABILITY | | Author Name : | | | Dr. Munaga Ramakrishna Mohan Rao | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-15869 | | Article : | |  | Author Profile | | Abstract : | | | Corporate Social Responsibility (CSR) has become a key component of contemporary business strategies, affecting brand reputation and profitability. CSR entails companies assuming responsibility for the social, environmental, and economic effects of their operations. | | Keywords : | | - Corporate Social Responsibility (CSR),Brand Reputation,
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