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Article Details :: |
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| Article Name : | | | SUSTAINABLE MARKETING: HOW GREEN BRANDING IMPACTS CUSTOMER LOYALTY | | Author Name : | | | Dr. Munaga Ramakrishna Mohan Rao | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-15865 | | Article : | |  | Author Profile | | Abstract : | | | Sustainable marketing, especially using green branding, has emerged as a key tool for companies interested in aligning with environmental ideals and tapping the expanding eco-consumer market. This paper delves into the impact of green branding on customer loyalty by promoting environmental sustainability as a marketing concept. | | Keywords : | | - Sustainable Marketing,Green Branding,
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