|
Article Details :: |
|
|
| Article Name : | | | OMNICHANNEL RETAILING: BUILDING CUSTOMER EXPERIENCE THROUGH INTEGRATION | | Author Name : | | | Dr. Munaga Ramakrishna Mohan Rao | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-15862 | | Article : | |  | Author Profile | | Abstract : | | | Omnichannel retailing is the integration of various shopping channels—online and offline—into a single, personalized customer experience. This paper discusses how omnichannel approaches build customer experience through consistency, convenience, and personalization across touchpoints. | | Keywords : | | - Omnichannel Retailing,Customer Experience,
|
|
|
|