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| Article Name : | | | MARKET STRUCTURE AND MARKET POWER IN MILK VALUE CHAIN: THE CASE OF INDIA | | Author Name : | | | Sarvesh Bandhu | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-1582 | | Article : | |  | Author Profile | | Abstract : | | | The recent rise in the prices of fluid milk has attracted significant media attention with allegations that fluid milk processors/retailers have colluded to raise prices . The attention is justified as milk constitutes an important commodity in the consumption basket of majority of households in India. In this note we propose an empirical framework derived from a structural model which is an extension of the new empirical industrial organization (NEIO) approach and allows for a estimation of market power exertion when firms on both sides have potential market power | | Keywords : | | - downstream and upstream firms
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