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Article Details :: |
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| Article Name : | | | MOBILE SOCIAL COMMERCE ACCEPTANCE MODEL AND YOUNGSTERS E-COMMERCE INTENTIONS - AN EMPIRICAL STUDY WITH REFERENCE TO HYDERABAD CITY, TELANGANA | | Author Name : | | | Dr. Elia Thagaram | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-15816 | | Article : | |  | Author Profile | | Abstract : | | | Beginning with the historical development of the terms e-commerce, mobile commerce, and social commerce, this article intends to contribute to the area of study that examines the model of customer behavior in mobile social commerce. | | Keywords : | | - intention to use,E-commerce,
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