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| Article Name : | | | A STUDY OF CUSTOMER SATISFACTION TOWARDS COMMERCIAL COMPLEX | | Author Name : | | | Anand Chavan , Sarang Bhola | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-1575 | | Article : | |  | Author Profile | | Abstract : | | | Understanding and satisfying a customer is pivotal. To understand customer behavior towards commercial complex a survey has undertaken with schedule housed close and open ended questions. The opinion were sought on Likert scale and direct discussion was held with 108 sample customers about amenities provided in shop of commercial complex by builder. It has found from study is that majority of customers having higher level of difficulty in time required for shop registration process. Sample customers found to be highly satisfied towards facilities like bank loan, proximity to market place and location of site. Customers are highly dissatisfied with the parameters like security, parking for vehicle, customization of shop, after sales service and common toilet and bathroom facility in commercial complex. | | Keywords : | | - Construction Industry,Construction Industry,Construction Industry
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