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Article Name : | | THE EFFECTS AND IMPACT OF ARTIFICIAL INTELLIGENCE ON CONSUMER BEHAVIOUR | Author Name : | | Dr. Aariefa Basheer | Publisher : | | Ashok Yakkaldevi | Article Series No. : | | ROR-15609 | Article : | | | Author Profile | Abstract : | | In the rapidly evolving landscape of technology, few advancements have generated as much intrigue and concern as artificial intelligence (AI). Companies and consumers alike are navigating an era marked by transformative digital interactions, where AIs capabilities often redefine how decisions are made. This transformation is not merely about automation; | Keywords : | | - artificial intelligence ,influencing consumer .,
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