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| Article Name : | | | INFLUENCE OF CELEBRITY ENDORSEMENT ON CHILDS PERCEPTION: A CASE STUDY - SPECIAL REFERENCE TO MOBILE IN NAGPUR. | | Author Name : | | | Smita Gaikwad & Dr. Anand A. Muley | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-15586 | | Article : | |  | Author Profile | | Abstract : | | | This study explores the influence of celebrity endorsement on children's preferences for mobile phone in Nagpur. Advertising is a key tool for producers to communicate product information and capture consumer attention. Celebrities often being employed to enhance the appeal of advertisements. The objective of this study is to assess how celebrity endorsements impact children's preferences for mobile, focusing on socio-economic variables, identifying the role of celebrity endorsement, and providing recommendations for producers | | Keywords : | | - Celebrity,Child Perception,
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