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Article Name : | | A SALES PROCESS FRAMEWORK TO REGAIN B2B CUSTOMERS | Author Name : | | Mr. Abhay Ramdin , Mr. Pratik Jawale , Mr. Raghvendra Gade and Mr. Hitesh Muzumdar | Publisher : | | Ashok Yakkaldevi | Article Series No. : | | ROR-15548 | Article : | | | Author Profile | Abstract : | | A comprehensive CRM process needs to also include reacquisition strategies. Yet few firms have formal procedures to guide reacquisition efforts. This gap in the sales process reflects the relatively sparse literature on B2B customer reacquisition models | Keywords : | | - B2B Customer Reacquisition ,Sales Process,
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