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Article Details ::
Article Name :
A SALES PROCESS FRAMEWORK TO REGAIN B2B CUSTOMERS
Author Name :
Mr. Abhay Ramdin , Mr. Pratik Jawale , Mr. Raghvendra Gade and Mr. Hitesh Muzumdar
Publisher :
Ashok Yakkaldevi
Article Series No. :
ROR-15548
Article :
Author Profile
Abstract :
A comprehensive CRM process needs to also include reacquisition strategies. Yet few firms have formal procedures to guide reacquisition efforts. This gap in the sales process reflects the relatively sparse literature on B2B customer reacquisition models
Keywords :
  • B2B Customer Reacquisition ,Sales Process,
 
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