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Article Details :: |
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| Article Name : | | | EFFECT OF PROMOTIONAL STRATEGIES IN THE MARKETING OF BANK | | Author Name : | | | Dr. Veena Tiwari | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-15543 | | Article : | |  | Author Profile | | Abstract : | | | This paper explores the impact of promotional strategies on the marketing of banks, emphasizing their critical role in attracting and retaining customers in the competitive financial services industry. | | Keywords : | | - Banking Marketing,Promotional Strategies,
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