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| Article Name : | | | VISUAL MERCHANDISING IMPOSE ON IN-STORE SALES | | Author Name : | | | N. Rajendhiran , K. Manimozhian | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-1552 | | Article : | |  | Author Profile | | Abstract : | | | UM offers retail teams more time to concentrate on the right tasks ,implementing corporate policy rather than having to create their own. It allows the whole company to move forward with the same selling strategies, components and practice to maximize opportunities – delivering a consistent application of company policy in store, which improves the customer experience and maximizes sales opportunities Retail Teams benefit from greater clarity of direction, and from better information and training to help them perform role related tasks with an effective integrated approach. Today many retailers follow visual merchandising culture in their store to maintain good brand image using effective graphics and visual arts with the aim to increase per square foot traffic to the store and boost sales. this paper concepts to make sure that what are all the elements impose the store sales The color ,fixture and fitting, signage, window display, by this elements how to influencing the sales in store. | | Keywords : | | - effective graphics and visual arts
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