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| Article Name : | | | THE EVOLUTION OF CONSUMER BEHAVIOR IN RURAL INDIA: A JOURNEY FROM NECESSITY TO ASPIRATION | | Author Name : | | | Aastik Batra | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-15275 | | Article : | |  | Author Profile | | Abstract : | | | Rural India, with its vast population and growing disposable income, presents a dynamic landscape for consumer behavior. This research paper delves into the evolution of consumer preferences, purchasing patterns, and decision-making processes in rural India. | | Keywords : | | - Consumer Behavior,,Goods & Services,,Technology,,Production.,
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