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Article Name : | | THE EFFECTS OF DIGITAL MARKETING IN CURRENT BUSINESS – A REVIEW | Author Name : | | Wrushank R. Sorte and Dr. Anand A. Muley | Publisher : | | Ashok Yakkaldevi | Article Series No. : | | ROR-15256 | Article : | | | Author Profile | Abstract : | | The current digital era has brought about significant changes in the marketing landscape. Digital marketing refers to the promotion of products or services using digital technologies, primarily on the Internet, but also across other digital mediums such as mobile phones and display advertising. | Keywords : | | - Digital Marketing, ,Internet, ,Online Advertising,,Digital Channels.,
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