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Article Details :: |
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| Article Name : | | | A COMPARATIVE STUDY OF CONSUMER BRAND PREFERNCES FOR ELECTRONIC HOME APPLIANCES IN SOLAPUR DISTRICT | | Author Name : | | | Swaroopa D. Shalgar | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-15180 | | Article : | |  | Author Profile | | Abstract : | | | In today’s world of hyper competition and globalization, every company is trying to survive and to perform their best in the existing condition to attain the desired level of their potential customers. In this global economy the change is created by liberalization in our country. | | Keywords : | | - hyper competition,globalization,potential customers,
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