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| Article Name : | | | TRACEABILITY SYSTEM AND RECALL PROCEDURE (Rastreabilidade& Recall) | | Author Name : | | | Antonio Claudio Kieling, Liene Castro Batista, Raimundo Nonato Alves da Silva and Bruno Mello de Freitas | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ROR-1505 | | Article : | |  | Author Profile | | Abstract : | | | The companies are increasingly focusing on their clients, in order to achieve their loyalty. Aiming at this goal, are being employed some tools that demonstrate the ability of the firms to keep up with the demands of the market, increasingly rigorous and competitive marketing. As an example of these tools has been the reverse logistics and integrated management system through the ISO's. The objective of this study is to show how much a traceability system can directly affect the cost of a Recall, term which given their scope of use, is employed in this Article. For the preparation of this study were made research in books, articles and field study. | | Keywords : | | - Recall and Cost
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